June 3-6, 2014
Dallas, Texas

Get Ready for SBC 2013!

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2013 will be our 7th year to host a mid-year event, and our fourth Summer Camp. Focused on the intersection of consumer and employee brands in the digital age, this event brings together service sector leaders from Human Resources, Marketing and Operations. With over 325 “campers” in attendance in 2012, this conference attracts the innovators and emerging leaders that can be difficult to reach at more traditional events. Savvy C-suite execs mix and mingle, and many bring their teams.

We employ a casual, user-driven format, anchored by the Summer Brand Camp “news desk” where the speakers, industry experts and operators keep the content lively, timely and real. Main stage speakers will address universal service sector workplace and marketplace issues, while short-burst “TEDx-ish” presentations, un-conference sessions and workshops delve into new ideas, best practices, technologies, and platforms. This event will focus on the chain foodservice industry, but will also include participants from other service sector employers such as c-store, retail, grocery and healthcare.

This year we are presenting the event in partnership with the experts of BTC Revolutions along with presenting media partners Consumer Edge Insights, Nation’s Restaurant News, Digital Coco and TLNT. You can wear shorts and flip flops, there is a service event, a talent competition and the Summer Brand Camp band. You don’t want to miss this one.

  • 99% of attendees said they plan to attend in 2013!
  • 98% of attendees rated their overall experience and value excellent or very good!
  • Only Conference out there that focuses on culture and branding bringing together HR, Marketing and Operations
  • Network and learn from the best and brightest emerging leaders from the top brands in the country.
  • Fast Paced learning and networking environment that will leave you with tons of great actionable steps to take back to the office.
  • Did we mention you might have a little fun too?

  • “I truly believe this could be the TED Talks of the hospitality world. ”

    -  SBC Attendee 2012

    “Summer Brand Camp remains my favorite conference. Enough social media to be interesting, enough marketing experience to convince me that it's working, and enough HR background to showcase how adoption of new strategies matters as much as the creativity in creating them”

    -  SBC Attendee 2012

  • “Summer Brand Camp was an amazing, awe-inspiring experience. This was my first year attending, and I can't wait for next year!”

    -  SBC Attendee 2012

    “Summer Brand Camp is a great way to refresh, refocus and connect with a lot of amazing people.”

    -  Daniel Gragg, O'Charley's

  • “I was simply blown away at the value for the cost! I walked away with action items not only for my professional life, but my personal as well! This will be the one conference I make sure to attend every year. The balanced between business, volunteering, and networking, made for a spectacular week!”

    -  Katie Rayfield
    Employee Relations Leader, Taco Bell

  • “If you can only attend one conference this year, Summer Brand Camp should be at the top of your list.”

    -  Sherie Valderrama, Sodexo