Tuesday, June 4th
Registration Opens1:00 PMCome pick up all your Summer Brand Camp goodies and get ready for some stellar pre-conference sessions!
Pre-Conference Workshop: Lead Bright: Managing Energy Not Time for Top Performance and A Better Life2:00 - 4:30 PMLocation: MarsalisCo-Founder & Principal
Culture EffectCo-Founder & Principal
Have you noticed that everyone is being asked to do more with less these days? The 2013 economy is predicated on the do-more-with-less assumption. We’re in the new normal!
And what are the results of the new normal? If you are like the vast majority of U.S. companies, 72% of your managers are disengaged, exhausted, moving so fast that they are experiencing a crisis of purpose and meaning, and feeling the effects of exhaustion on their relationships at work and at home.
For individuals to succeed in the new normal, each of us must manage our own energy and learn how to tap into the larger meaning of all that we do. With that combination of management and awareness, our personal brand comes to life and the sky is the limit!
Join Jane and Candra of Culture Effect for Lead Bright: Managing Energy Not Time and learn the research that shows why the way we are working is not working and what you can do to change that. You’ll walk away with a tool to better understand how to maintain optimal energy for your busy life and the beginning of a practice that can build health, productivity and happiness into your life and the lives of those around you.
Pre-Conference Workshop: HackLab: Big Innovation Starts with Thinking Small2:00 - 4:00 PMLocation: CovingtonsAuthor, Keynote Speaker
CEO, Talent AnarchySpeaker, Freak-Flag Flier
Not long ago, innovation was a competitive advantage. Those days are gone. Innovation has become a requirement of survival for business. And yet, the potential of innovation eludes most organizations and leaders.
Innovation isn’t about big changes. And it doesn’t even require a big budget, a big title, or any permission. The changes that matter don’t happen overnight, they are the result of a lot of small, meaningful changes over time. Computer programmers and hackers have used this approach for years and we’ve reaped the rewards.
Applying insights from the computer hacking culture, Jason Lauritsen and Joe Gerstandt of Talent Anarchy will help you find ways to innovate and make progress in your work, one small change at a time. Regardless of your title or experience, you can make big things happen through a series of smart, small changes (hacks). This highly interactive session is designed to provide attendees with actionable insights and tools for immediate application.
The amazing duo of Talent Anarchy are back to apply their magic to helping you reinvent your work and your organization, one hack at a time.
Social Media Bootcamp in One Place4:30 - 5:30 PMLocation: Salon F
Come over to the One Place, official camp hang out, and learn about how to connect socially during Summer Brand Camp. We can help you set up your twitter account, learn how to use the #PRSCamp hashtag, Instagram, Vine and other great ways to network, learn and share. The team of BTC Revolutions, social media diva Sarah Atkinson, and visiting digital brand celebs will be around to help you make the most of your time at camp.
If you can't make it before the reception, look for the folks with the tweeting bluebirds on their name badges during the conference
Penthouse Picnic Party & Reception5PMLocation: Laurels
It's the most anticipated cocktail reception at camp. Reunite with camp alum, meet new campers (including your tent mates!), toast one mean s'more and earn your first merit badge!
Summer Brand Camp Scavenger Hunt!
Camp is all about knowing your surroundings. Check out your digs for the next few days and get familiar with your tent mates during this fun hunt! Many campfire stories are told and memories are made this first night at camp, so don't miss it. Oh and did we mention you get to earn some merit badges?
Wednesday, June 5th
Service Nation7:00 - 12:00 PM
Rise and shine, grab your tee shirt, a quick breakfast and join us as we come together to give back. Community involvement is one of the most powerful drivers of engagement and retention in our businesses; don't miss the chance to learn about it and experience it with your peers. There's never been a better reason to get up early.
Our community's commitment to service continues to grow. This year we will offer multiple venues to serve, along with some in-house workshops on strategic philanthropy, and some new ways to incorporate service into your culture. Stay tuned for details.
Philanthropy That ROCKS!9:30 - 11:30 AMCEO
Hospitality On Point
“This industry has a heart and a reason for being and we’re quite serious about it.” - Isaac Tigrett, Founder, Hard Rock Cafe
In an era where charitable and random acts of kindness are needed more than ever, this feel-good, but practical & interactive session will utilize the visceral backdrop of philanthropic success stories from both well-known brands and lesser-known charitable warriors…all designed to help you create & maintain a strong philanthropic culture in your brand.
During the planned off-site service events at Summer Brand Camp, Jim Knight, CEO of Hospitality On Point, will facilitate a session on philanthropy, for those conference attendees that are unable to attend either event. Additionally, this could be considered a perfect “sound check” to Friday’s Changers of Commerce Day.
The time allotted is chock-a-block full of visual images, videos, personal stories, industry statistics, activities, creative thinking, and an interactive handout for some real “takeaways”.
The end-result of everyone who attends is to ultimately create an obsession of doing something bigger than the job or themselves, by discovering simple & innovate ways to give back to the community…making the world a better place.
Goodbye Change; Hello Transformation!1:00PMCEO
People Report/Black Box
The official kickoff to Summer Brand Camp 2013! People Report & Black Box Intelligence Founder & CEO, Joni Thomas Doolin gets the party started with a unique overview of our current workplace and marketplace, and how much has changed since we were together last year. The tough issues and harsh realities of today's hyper competitive and over regulated global economy, require us to move beyond just change - to transformation. The standout brands that are capturing marketshare and the best employees are taking advantage of the unprecedented opportunities offered by our digital, social and mobile world; and making "crazy" a core competency.
Can’t Buy Me Like: Doug LevyCEO
CEO and Founder of imc², now MEplusYOU, and co-author of Can't Buy Me Like, Doug believes authentic relationships fuel the most astonishing brands. Doug and MEplusYOU are helping their clients build stronger customer relationships and outperform their competitors.
Doug is an avid learner and passionate leader with a particular interest in the evolution of business and marketing. He is a leader in the growing Conscious Capitalism movement and is an active member of the Board of Conscious Capitalism.
Doug is a summa cum laude graduate of the Wharton School of Business at the University of Pennsylvania. He lives in Dallas and enjoys spending time with his two daughters and co-leading a cycling team with his wife that has raised nearly $2 million for the National Multiple Sclerosis Society.
The “Community Managers”Editor In Chief
Nations Restaurant Newsthe Director of Awesome
BTC RevolutionsCommunity Manager
AOL/Huffington Post Media GrouGroup Director, Restaurants
A Slice of the Pie: The Nick’s Pizza & Pub StoryPresident
Nick's Pizza Pub
Nick Sarillo, author of A Slice of the Pie, shares his compelling and surreal “It’s A Wonderful Life” story about an everyday business that was able to rally and unite an entire community. Learn how clearly defining your company’s purpose and values can create a world-class culture in any organization and any industry. Be inspired to shift from the dated Command-And-Control style of leadership and join the Trust-And-Track Leadership Movement. Take away tangible tools that you’ll be able to begin implementing into your business tomorrow by giving work meaning!
One Place Break3:05 - 3:35 PMHang out with your tent mates, fellow campers, speakers; have a beverage, charge your iPad, meet some world class digital, mobile, and workforce technology providers including the teams of People Report, Black Box Intelligence and BTC Revolutions.
The Insighters: Transforming Big Data into KnowledgeChairman
People Report/Black BoxExecutive Director - Insights
People Report/Black BoxCEO
F&H Acquisition Corp.President
Consumer Edge InsightExec. Consultant Partner
People Report/Black Box
Big Data is Big Buzz but what does that mean. As we have evolved from driving with our eyes closed to a world of TMI, the need for timely, relevant and actionable data has emerged as mission critical in today's hyper competitive workplace and marketplace. Learn from some pros who produce, analyze and consume the information about employees and consumers; as well as the rapidly emerging Insights functions inside leading brands today.
Passion on Purpose: Turning Corporate Culture Into A Competitive AdvantageChief Experience Officer
Ryan Estis & Associates
We know a healthy organization when we see it. Switched-on employees. Authentic leadership. Open communication. Trust. The kind of place where people come first and performance and profit follows.
Most organizations leave tons of capability and human potential on the table. Ryan will offer practical advice and actionable insights to help you reverse that trend. Passion at work occurs most often when the right person, in the right job is supported through very intentional and strategic action by an organization. Where leadership is aligned with the vision and values and employees are the ultimate extension of the brand.
You can connect with him through his popular blog, PassionOnPurposeBlog.com.
The Suzy’s Swirl Story: The Purpose Driven Family BrandCo-Founder
No one inspires like Kathleen; a force in the industry, and an advisor to People Report and Black Box Intelligence since the beginning, a dose of her purpose and passion is the perfect way to wrap up our first full day at camp.
Suzy’s Swirl started as a conversation between Kathleen Wood and her brother-in-law, Joe Tierno, over 25 years ago. Both had a passion for restaurant business since they were kids, growing up in the Chicago suburbs. In 2011, Kathleen and Joe made the decision to take their conversation to the next level and begin the journey of making their discussion a reality. On October 1, 2011, Joe unexpectedly passed away, leaving his wife, Kathleen’s sister, Sue, and their four children. The loss for Kathleen only served to intensify her mission to make their dream a reality. The journey toward developing Suzy’s Swirl created the opportunity for Sue to re-energize her successful career in sales and marketing.
Brand Camp’s Got Talent7:00 PMCEO
Hospitality On PointSR. Director, Training & Dev.
Ready for another unforgettable evening with the Summer Brand Camp community? We will hold our 3rd Talent Competition on June 5th hosted by Jim Knight & John Isbell! Enjoy dinner and what is sure to be the most entertaining show in Dallas!
This is a can't miss event and we will once again be raising money for ProStart, our industry's own school to career path for our future workforce. Iron chefs, singing waiters, celebrity judges, hilarious comedy, you just have to be here. Stay tuned. Want to become a contestant? Contact Melissa at firstname.lastname@example.org. And we promise, this year we are using a gong!
Thursday, June 6th
Morning Joe8:30 AMEditor In Chief
Nations Restaurant NewsPresident
People Report/Black BoxExec. Director of Operations
People Report/Black Box
Hosted by Sarah Lockyer, Editor in Chief, Nation's Restaurant News Bill Schaffler, President, and Michael Harms, Executive Director Operations, People Report & Black Box Intelligence.
Last night’s winners, industry news & views, hot off the press Restaurant Industry Snapshot and special feature story:Labor Relations in the Digital Age .
Labor Relations in the Digital AgeManaging Partner
Parquet Public AffairsFounder
The Taco Bell Story: Live Mas!CEO
One Place Break10:00 - 10:30 AMHang out with your tent mates, fellow campers, speakers; have a beverage, charge your Ipad, meet some world class digital, mobile, and workforce technology providers including the teams of People Report, Black Box Intelligence and BTC Revolutions. How are you doing on earning your merit badges?
Workshops that Rock! (Round 1)10:30 - 11:20AMThe New Recipe for Branding in the Digital AgeDigital Workplace Superpowers: Best HR Practices in A Social WorldLocation: Tenison A
The digital revolution has created tremendous change within our social and economic structures and has even fundamentally changed the concept of branding as we know it. Through personal stories and enlightening examples, Aric will explain how brands are evolving from valuable assets requiring management to important agendas requiring across-the-enterprise leadership.... [Read more]
Who Should Attend: Marketers, Operators, Brand ChampionsWhen Learning Goes SocialLocation: MarsalisSpeaker, Writer, Blogger
Social Media StrategistHead of Talent Acquisition
OakleySr Mgr of Talent Acquisition
Brinker InternationalPrincipal Strategist
Former HR Exec, social media pioneer, Conference Board contributor, blogger, and brand strategist Laurie Ruettimann will moderate a panel of experts to tackle the impact of social on all things HR.
As the social media revolution continues, Human Resources leaders must become fluent in the ever‐changing landscape of technology.... [Read more]
Who Should Attend: HR, Talent Acquisition Pros, OD, Wellness, anyone interested in social brand strategy for recruitmentBuilding Traffic & Customer Loyalty with Multicultural BrandingLocation: DeGolyerChief MVMNTS Officer
BTC RevolutionsChief Experience Builder
Enlighteneer EnterprisesDirector of Training
Kerbey Lane Cafe
Social learning has been the holy grail of training since the first learning professional laid eyes on Facebook. Over the last decade, social learning has evolved from a buzzword to a fully-integrated part of successful organizations' employment cycles. Like any social platform, however, the people are the medium - and... [Read more]
Who Should Attend: HR, Training, Operators, anyone interested in mobile, social platforms to engage employeesLocation: Tenison BOwner and Sr. Consultant
Today the fastest growing groups within the U.S. population are Hispanics, Asian-Americans and African-Americans with a spending power of approximately $3 trillion! Is your brand positioned to capture its share of this growing customer segment? Learn how understanding and leveraging cultural differences can lead to revenue generation and long-term business... [Read more]
Who Should Attend: Marketers, Operators interested in reaching the rapidly growing multicultural consumer base.
Workshops that Rock! (Round 2)11:30 - 12:20PMMore Walk, Less Talk: Build Your Brand Through Culture and Customer ExperienceDigitally Igniting Your Most Powerful Marketing Medium: People.Location: Tenison ABrand-building expert
Denise Lee Yohn , Inc.
Brands are built by what you do, not what you say. Today's savvy consumers won't do business with a company that doesn't live up to its bold promises and dazzling advertising.In this inspiring and instructive session, brand-building expert Denise Lee Yohn will show you: how to drive... [Read more]
Who Should Attend: Marketers, Operators, HR, brand championsHR Thinking Creatively: All lines of Business affect Recruiting StrategyLocation: MarsalisChief Change Officer
BTC RevolutionsMgr, HR Social Mktg/Engagement
In this session, we'll hear case studies from industries most Socially Devoted Brands and Digital Top Charters like Cinnabon and Taco Bell. You'll learn how to manage your digital communities across multiple platforms and explore ways you can build an army of advocates that fall madly in love... [Read more]
Who Should Attend: Marketers, Operators, Digital and Social Strategists, Brand Champions, HR, Changers of CommerceB.Y.O.B. – Be Your Own BrandLocation: DeGolyerPresident
PeopleCluesDirector, Human Resources
In this highly interactive session, Moreland and McFarlane will share Perficient's story to illustrate how all lines of business affect a recruiting strategy, as well as how a proactive recruiting strategy can positively impact the overall success of any organization. Working in groups to create a business from scratch, you... [Read more]
Who Should Attend: Anyone who has responsibility as a hiring manager or for the recruitment function; executives seeking to align recruitment strategy with brand development and operating goals.Location: Tenison BCEO
Who Should Attend: Anyone interested in developing or improving their personal "brand" in the workplace and marketplace.
2013 “Campies” Awards Luncheon12:30 PMLocation: Salon D & E
Time for lunch with your tent mates; to show your love for the people who made camp possible, and to celebrate the 2013 winners of the "Campies". Who will be the individual and the brand who are making the most social noise in the workplace and the marketplace this year?
Based on results from the RSMI, the Social 200, Hashtracking and the final decisions of our judges: Amanda Hite, Sarah Lockyer, and Joni Doolin. Still time to earn some merit badges and get ready for an amazing afternoon of leadership, music and inspiration.
The Digital Shift1:45PMSouthwest Bureau Chief
Nation's Restaurant NewsPresident
Social Strategy1Manager, Digital Media
Buffalo Wild WingsDigital & Social Media
The way our consumers think has shifted. Meanwhile, our employees have evolved into an always-on - always-looking group of innovators and content creators. Join this group of leaders in the digital, mobile and social space and learn what leading brands are doing to make workplace and marketplace seamless.
“It’s OK to Be the Boss”Founder and Chairman
Rainmaker Thinking, Inc
One Place Break2:45 - 3:15PM
Head over to One Place for another chance to hang with your tent mates, meet some of the rock star speakers from the morning and afternoon, charge your phone, grab a snack and a beverage, and earn another merit badge. We're in the home stretch and you do not want to miss what's coming next.
The “Undercover” Leadership HourPresident
Moe's Southwestern GrillPresident
Always one of the most popular sessions at Summer Brand Camp, this year’s brand leaders are not just awesome; they are also stars of the CBS hit business series “Undercover Boss”.
Kat Cole, President, Cinnabon: Kat is one of the most social media savvy leaders gracing a corner office in our industry; check out @KatColeATL on twitter or find her on Facebook just about any day having real conversations with her employees and customers. She is also an incredible role model with a message that is authentic, genuine and anchored in her belief in connected capitalism. Kat has been featured in Forbes, Business Week, on CNN and in countless other articles about leadership, women in business, and her favorite topics, paying it forward and giving back.
Paul D’Amico , President, Moe’s Southwest Grill : Paul is another terrific example of a servant leader, who recently shared his heartwarming story on Undercover Boss. He credits his parents and close family with the foundation for his own success; and the example for how he truly cares about his employees. Moe's is a leading fast casual brand that Paul has guided since May of 2008. Damico’s successful career in the restaurant industry has included positions as COO for SSP America, and co-founder and VP Operations for FoodBrand. He spent his early years with Host Marriot Service Corporations working his way up as a top operator and leader.
The Three Chords of CollaborationFounder
Banding People Together
A Tribute to Our Crazy Ones
We're wrapping up our experience with a tribute to our own misfits, our rebels, and our round pegs in square holes. We'll showcase brands who are socially engaging and branding with purpose at the intersection of consumers & employees.
We’ll talk about how they see things differently; how they have broken the rules and reaped the rewards; how they are leading movements that are changing the workplace and the marketplace forever.
We’ll quote them, glorify them, and showcase how they are changing things - pushing the industry, and the human race forward. Some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think they can change the world, are the ones who do.
Closing Campfire Reception5:30 PMLocation: CovingtonsAs the campfire dims and our time together draws to a close, use this last opportunity to network the amazing community you've spent time with this week. Don't forget, Changers of Commerce is the next morning!
Friday, June 7th
Changers of Commerce9:00 - 11:00 AMLocation: CovingtonsChief Change Officer
People Report/Black BoxFounder & CEO
Changers of Commerce is a group of business leaders, entrepreneurs, community leaders and individuals who share the belief that there is a better way to practice capitalism. The goals of the group are to demonstrate, advocate, educate and find ways that connect business and society. We are delighted to be hosting the fourth official meeting of the Changers of Commerce on Friday morning after brand camp. This session is co-chaired by Amanda Hite and Joni Thomas Doolin, both founders of the Changers of Commerce movement. During the past two years, these gatherings of a widely diverse group of passionate and innovative leaders, have already resulted in real and tangible progress in the pursuit of our stated goal of connecting our businesses to making a difference in the lives of our consumers and employees.
Stay tuned for this sessions speaker line-up, and come prepared to learn, share, be inspired, and make a difference.